Munich, 24.03.2021. Sonoton Music, the world’s largest production-independently-produced music library, rebranded with the launch of a new version of the music search system. The major redesign enhances every aspect of the search for music, includes in-depth tools for managing client projects and an online licensing store.
Sonoton Music has been serving worldwide audiovisual advertising since 1965 and is incredibly proud of innovation that is at the heart of the business. To realize the dream of embarking on a simple, feature-oriented music search system with a captivating aesthetic, the team partnered with the Berlin-based MetaDesign agency. The result is the best music search system ever released, and a refreshing new look that marks a new era in the company’s history.
‘We are very excited,’ says MetaDesign, ‘to launch the new Sonoton brand that embraces the core of the innovation and expertise the company has built over the past 55 years. The result of our user-oriented, iterative and intensely collaborative collaboration brings the brand into a new era, demonstrating the possibilities of combining complex utility and excellence in design with the soul and self-awareness of an enterprise that puts production music libraries on the map. ”
The brand coincides with the recent appointment of Alex Black as the new CEO of Sonoton Music: ‘The team listened to their customers and publishing partners and got a new idea of how the music search engine works. This is the natural evolution for a business that started their first search engine before ‘MP3s’ and ‘streaming services’ existed! ”
The visual vitality of the brand renewal draws on elements from the history of the company and is designed to give the music a light. The Sonoton Music Catalogs is a rich and diverse source of music that includes the most comprehensive library of authentic world music, orchestral recordings of world-renowned orchestras and studios including Abbey Road in London. A large catalog of contemporary library music and original commercial recordings from artists from the 60’s such as Nelson Riddle and Acker Bilk to shares on recordings of Drake, Chance The Rapper and Dexter & DJ Friction.
About Sonoton Music
Sonoton Music was founded by Rotheide and Gerhard Narholz in Munich and is today the largest independent music library in the world. The company owns exclusive rights to more than 130,000 works from all genres. Hundreds of composers, musicians and producers around the world ensure that the library grows annually with more than 100 albums of all kinds of music, styles, instruments and genres. In addition, more than 150 albums from international catalogs are added annually. More than 35 agents worldwide license the use of his music for TV, film, commercials, internet productions and sampling. Sonoton’s music can be found in the Netflix series Unorthodox, feature films such as Tenent and Once Upon A Time in Hollywood, as well as numerous other productions.
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