The long-awaited match between India and Pakistan underway T20 World Cup has recorded a record reach of 167 million viewers, making it the most-watched T20 International to date, the event’s official broadcaster said. The T20 World Cup had a cumulative size of 238 million until last week, which included the qualifiers and first 12 matches of the Super 12 phase, Star India said in a release.
The 2016 T20 World Cup semi-final between India and the West Indies was the previous T20I match most watched, with a size of 136 million viewers.
“With a reach of 167 million, the highly anticipated India-Pakistan clash on October 24, an event in which the arch-enemies met after two years at an ICC tournament, is now the most-watched T20I match, covering the previous High India-West Indies 2016 ICC World T20 “semi-finals,” the release said.
India and Pakistan launched their campaign against each other on October 24 with the latter achieving a comprehensive 10-wicket victory.
“The India-Pakistan match has made history by reaching a record reach of 167 million viewers, making it the most watched T20I match to date,” a Star India spokesperson said.
“We have constantly strived to grow the audience base for Marquise Tent Cricket and this record is a testament to our efforts over high-decibel campaigns, improved storytelling, dedicated regional programs and consumer innovations.”
As Pakistan advanced to the semi-finals, India left the tournament on Monday.
“There is no doubt that the outcome of the match and India’s exit from the tournament have disappointed fans, but the record number of spectators shows the unique power of Cricket to engage audiences on an unprecedented scale,” the spokesperson added.