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Shah Rukh Khan’s popularity as a ‘brand’ is not affected by a cruise drug case involving his son Aryan Khan: Report | Hindi Movie News – Bollywood


It is now almost three decades since a charming boy with a dimpled smile appeared on the screen and won the hearts of millions. Yes, we are talking about none other than superstar Shah Rukh Khan, who is enjoying a massive fan following. Marked as King Khan of Bollywood, Shah Rukh Khan is undoubtedly one of the most influential and powerful celebrities in the world. However, right after the controversy surrounding his son Aryan Khan’s arrest in a notorious cruise drug case, several believed it would seriously affect King Khan’s trademark value. But, according to the latest reports, while the drug controversy may have interrupted his underwriting agreements, it did not hurt SRK’s popularity, whether among the companies or the filmmakers and fans. According to an advertising guru Sandeep Goyal, ‘Shah Rukh is one of India’s most beloved human brands. The cross-drug issue touched him for a moment, but it did not hurt his enormous popularity among the masses … it is not surprising that Shah Rukh is in visible circulation again. ‘ Strikingly, Shah Rukh Khan has for years been one of the most favorite choices of businesses to endorse their brands and products. And it seems that its brand value and popularity remain intact despite this drug incident. According to a valuation study of well-known brands from 2020, Shah Rukh Khan has a brand valuation of USD 51.1 million and was in fourth place after cricketer Virat Kohli, who was at the top of the list. Bollywood actors Akshay Kumar and Ranveer Singh were 2nd and 3rd in the rankings respectively. Meanwhile, if you remember the cruise drug case his son was involved in … Aryan Khan was arrested by the Drug Enforcement Administration on October 3 after his officials raided a ship and seized illicit drugs. After spending more than three weeks in jail, Aryan was granted bail by the Bombay High Court on October 28. On the work front, SRK will next appear in the long-awaited film ‘Pathan’.

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