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We Tested a Color-Changing Foundation on 3 Skin Tones


  • We tested the Hailey Beauty Rebelle Foundation.
  • It’s a color-changing foundation that claims to be adaptable to all skin types.
  • The color-changing aspect did not work on different skin tones.

Following is a transcript of the video.

Nico Reyes: The odds of a foundation adapting to all skin tones are extremely low, but today we’re going to be trying a product that claims to do just that. This is the Rebelle Foundation from Hailey Beauty, and it’s supposed to be the first foundation adaptable to all skin tones. Sure.

Obviously, I’m calling in a few friends to also test out this foundation.

Just by the looks of it in the bottle, it’s already turning some weird orangey kind of color, which tells me something is going to change, but I’m not super hopeful that it’s going to match my skin tone, at all. The instructions say to pump it on the back of your hand and mix with your finger until you see it turn a color that you think will match your skin tone. But right off the bat, it’s not doing anything. It still looks super white. It still looks super gray. So I’m just going to keep doing this and hope something happens.

This product has over 700 five-star reviews, I think. And I’m confused as to why, because it can not be that everyone who tried out this foundation was lighter than me. Because I do not see how anyone my skin tone or deeper can use something like this, because it’s really not doing much of anything.

OK. I’m just going to start applying, because it’s already going to start blending into nothing. It’s not the worst thing that’s ever happened to me. It kind of just looks like I accidentally bought a foundation that was too light for my skin tone. But it’s not adapting, which is the whole point of this thing. I do not understand why you would buy this, if not for that claim.

Producer: Do you think it’s giving any coverage?

Nico: I thought you were going to say, “Do you think it’s giving?” And I was like, no! Do you think it’s giving? Absolutely not. It’s giving us nothing. Go, girl, give us nothing. That’s what I’m getting.

It’s evening out my skin in a way that I do not care for, because it’s just making me look pale all over. Clearly this isn’t working out for me, especially not the way they advertised it to work, but let’s see how it works on everyone else.

Kyle Kerchaert: The texture is really gluey. Like, not sticky, but it has the feeling of Elmer’s glue before it dries down. It keeps on changing, but right now it actually looks like it has a pretty pink undertone. I have a pretty neutral undertone, so I think that’s what’s throwing it off. That’s actually a perfect match.

Sorry. I’m laughing at myself because I really thought this was going to be terrible, but it looks exactly like my skin tone right now.

It had, like, zero coverage. It had the coverage of water, I think. Which, I’m having what I would consider a good skin day for myself, so it’s not that big of a deal, but I personally would like more coverage, like, right here. I have a little redness and also a little hyperpigmentation from acne scars on my cheek. I feel like it at the most evened it out slightly, but it’s not giving coverage.

It has such a shimmery finish. It’s giving me, like, “I am a Cullen” effect, where it’s not like pure glitter on my face, but it’s so shimmery in this light.

I thought this product was really going to be a winner when I was applying it. It looked great. It actually was shockingly matching my skin tone really well. But because of the oxidation, because of the finish, it’s just not a product that I would be reaching for again. I’d rather just get a foundation in my shade.

Irene Kim: This to all skin tones seems like a stretch. It’s like a peach white. I just, I do not understand where the other colors are going to come from. Do they maybe say to keep rubbing because eventually you would just rub it in until it would appear to have blended?

Nico: Until it blends into nothing.

Irene: It’s going to seem like it matches your skin color if you rub it away.

“This is the skin of a killer, Bella.” That’s what I think. It’s so shiny. Oh, my gosh.

I do not know what’s going on, ’cause it did not change when I was rubbing it on my hand. It’s not changing on my face, but the fingers I was using to blend it in are now very orange, and also there’s a similar shade stained all over my shirt now. So I do not know how this foundation chooses when and where it wants to change colors, but it seems to have a mind of its own.

Nico: A product like this does sound really promising, but its main claim, of adapting to all skin tones, just isn’t true. I feel like all of us just had that same white cast to our skin, and it was not really changing in color at all. And because of that, I’m not going to do a wear test. I’m not going to wear it to the gym. I’m just going to say do not buy this.



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