- Kendrick Lamar released his highly-anticipated album “Mr. Morale & The Big Steppers” overnight.
- The 18-track record is his final album with his label Top Dawg Entertainment.
- The album is so hot that it apparently caused an outage on Apple Music.
Kendrick Lamar released his highly-anticipated album “Mr. Morale & The Big Steppers” overnight – his final album for his label Top Dawg Entertainment.
And already, it appears that it has caused an outage on Apple Music.
The 18-track record features the likes of Portishead’s Beth Gibbons on “Mother I Sober” and Sampha on “Father Time.”
“As I produce my final TDE album, I feel joy to have been a part of such a cultural imprint after 17 years. The Struggles. The Success. And most importantly, the Brotherhood,” Lamar posted on his website in Augustusing his mysterious new alter-ego Oklama.
Already, fans are studying the album’s first single, “The Heart Part 5,” for meaning after the music video was released last Sunday.
In the videoLamar employs deep-fake technology to transform into Will Smith, Kanye West, OJ Simpson, and Jussie Smollett, among others – mostly polarizing figures who have run afoul of public opinion at one point in their lives.
“In a country where hurt people hurt more people, fuck callin ‘it culture,” Lamar raps as Will Smith in one segment.
Since his major-label debut “Good Kid, MAAD City” in 2012, Lamar has become known as one of the most successful and important rappers of his generation, and has even been referred to as “the artist of the decade.”